Have you seen what affiliate program banners you are offering your affiliates lately?

Running a successful affiliate program means equipping your partners with high-quality creative assets to enhance their promotional efforts. So why aren’t you offering affiliate program banners that they need in an an organized way?  Your affiliates are not just your brand ambassadors; they are incentivized to make conversions, and the better tools they have, the more effectively they can promote your products.  Well-designed banners, optimized images, and professional logos consistently represent your brand while helping improve conversion rates.

It’s also important to understand what types of partners you have and what they need. For example, very niche communities may have unique size requirements, so offering flexibility in your creative assets can make a big difference.

Some affiliate program banners consistently perform well across various platforms:

• 300 x 250 (Medium Rectangle): This is considered the most popular banner ad size.
• 728 x 90 (Leaderboard Banner): A top-performing ad size that’s highly visible.
• 320 x 50 (Mobile Leaderboard): A top-performing mobile banner ad size.

Here’s why providing high-quality creative assets for your affiliate program and what assets you should offer is essential.

The Importance of Quality Creative Assets

• Increases Click-Through Rates (CTR) – Affiliates need visually appealing creatives that attract attention. Eye-catching banners and images encourage more clicks, leading to increased traffic and sales.
• Enhances Brand Consistency – Ensuring affiliates use the right logos and images keeps branding uniform across multiple channels.
• Optimized for Performance – Providing banners in industry-standard sizes ensures compatibility across different ad placements.
• Mobile-Ready Designs – With mobile commerce growing, having mobile-friendly banners helps affiliates optimize for smartphone and tablet users.
• Saves Affiliates Time – The easier it is for affiliates to access high-quality images and banners, the more likely they are to promote your products.

Standard Banner Formats to Provide

To maximize exposure, offer your affiliate partners banners in a variety of standard display sizes:

1. Basic Banner (468×60)
2. Medium Rectangle (300×250)
3. Leaderboard (728×90)
4. Large Banner (970×250)
5. Square (250×250)
6. Half Page (300×600)
7. Wide Skyscraper (160×600)
8. Skyscraper (120×600)
9. Small Square (200×200)
10. Instagram (1080×1080)

Mobile-Friendly Banner Formats

Since mobile traffic continues to dominate, providing optimized creatives for mobile devices is crucial:

1. Smartphone Wide Banner (320×50)
2. Medium Rectangle (300×250)
3. Feature Phone Large Banner (216×36)
4. Feature Phone Medium Banner (168×28)
5. Smartphone Large Banner (320×100)
6. Feature Phone Small Banner (120×20)
7. Smartphone Static Banner (300×50)

High-Quality Product and Lifestyle Images

Affiliates need compelling visuals that showcase your best-selling products. Provide:

1. High-resolution images of your top five bestsellers with a clean background
2. High-resolution images of your top five bestsellers in a lifestyle setting
   This ensures affiliates have options when creating content, whether for product showcases, blogs, or social media posts.

Logos for Brand Consistency

To maintain professionalism and brand recognition, provide affiliates with properly formatted logos:

1. Vertical and horizontal logo versions
2. Colour logo with a transparent background
3. Black logo with a transparent background
4. White (reverse) logo with a transparent background

Providing high-quality banners, images, and logos isn’t just about making your brand look good—it’s about giving affiliates the best chance to drive sales. By equipping them with the right creative assets, you ensure brand consistency, increase engagement, and improve the effectiveness of your affiliate program. If your goal is to build long-term, successful partnerships, start by making it as easy as possible for affiliates to showcase your brand professionally.

Providing quality tools and creative for your affiliates can help boost their Affiliate Earnings Per Click, and your sales revenue.