The upcoming ban on TikTok could have some significant implications for creators and the brands who partner with them, especially for performance-based affiliate programs.
In today's busy marketplace, finding new customers and keeping them coming back for more is key to long-term success. One highly effective strategy for boosting customer lifetime value (CLV) is through a well-run affiliate marketing program.
Affiliate Podcasts are a great way to stay in the know! Whether you're just starting out in affiliate marketing or you've been around the block a few times.
This is the fourth post in our blog series, "Types of Affiliate Partners You Should Consider Working With."
This is the third post in our blog series, "Types of Affiliate Partners You Should Consider Working With." As DTC (direct-to-consumer) brands look for effective ways to expand their reach and drive customer engagement, working with different types of affiliates becomes essential.
Direct-to-consumer (DTC) brands are rapidly gaining ground, thriving in an era of digital transformation that allows businesses to connect directly with their customers. One of the essential strategies DTC brands can leverage is affiliate marketing, where they partner with individuals or companies to promote their products or services.
Beachbody, the fitness giant known for its at-home workout programs like P90X and Insanity, has made a strategic decision that could change the fitness industry's landscape. Recently, the company announced its shift from the traditional multi-level marketing (MLM) model to a streamlined affiliate marketing approach. This pivot also coincides with a significant reduction in its workforce, cutting 33% of its employees as part of its restructured business plan.
Affiliate marketing is an expansive and versatile field filled with diverse partnership types. We often find brands weary of working with TM+ Affiliate (Trademark Plus) bidding partners, usually because they are concerned about these partners bidding up their internal paid search campaigns. However, with proper management of your affiliate partner relationships, these partnerships have a...
Affiliate Industry NewsMerchant ResourcesNewsPublisher ResourcesResourcesUncategorizedby Solais Marketing
Affiliate Marketing Regulations in the United Kingdom
Affiliate marketing in the United Kingdom is regulated to ensure transparency, fairness, and consumer protection. As the industry grows, affiliate marketers and brands must comply with specific rules to avoid misleading practices. Several key governing bodies in the UK oversee affiliate marketing activities, making sure that advertisements are transparent and that consumers are well-informed. In this post, we’ll explore the key regulatory bodies and the essential documents that affiliate marketers and brands need to follow.
Affiliate Industry NewsMerchant ResourcesNewsPublisher ResourcesResourcesUncategorizedby Solais Marketing
Understanding the Competition Bureau of Canada and Its Role in Regulating Affiliate Marketing
The Competition Bureau of Canada plays a crucial role in maintaining fair competition and promoting truth in advertising across Canada. As an independent law enforcement agency, the Bureau ensures that businesses operate within the bounds of Canadian competition law, protecting consumers and businesses from deceptive practices. The Bureau's role is especially significant in affiliate marketing, where transparency and ethical promotion are paramount.
Full Service Affiliate Program Management Solution for DTC brands.
News & Resources
Our blog posts may be created with AI’s help to be efficient and find the latest insights. While technology lends a helping hand, the expertise behind our blog posts is from our very human team.
