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Affiliate marketing in the United Kingdom is regulated to ensure transparency, fairness, and consumer protection. As the industry grows, affiliate marketers and brands must comply with specific rules to avoid misleading practices. Several key governing bodies in the UK oversee affiliate marketing activities, making sure that advertisements are transparent and that consumers are well-informed. In this post, we’ll explore the key regulatory bodies and the essential documents that affiliate marketers and brands need to follow.

The Competition Bureau of Canada plays a crucial role in maintaining fair competition and promoting truth in advertising across Canada. As an independent law enforcement agency, the Bureau ensures that businesses operate within the bounds of Canadian competition law, protecting consumers and businesses from deceptive practices. The Bureau's role is especially significant in affiliate marketing, where transparency and ethical promotion are paramount.