One of the best ways to do that is through affiliate marketing, a performance-based marketing strategy where brands and merchants pay you a commission for promoting products or services to your audience; once you have proven sale case studies you can begin to negotiate these commissions. This can be especially lucrative when partnering with programs that align with your design style. But before diving into the top 5 affiliate programs, let’s look at some stats that show how lucrative the home décor and improvement affiliate market can be.

Information about top affiliate partner programs for Home Decor Influencers

Industry Stats for Home Improvement and Décor Affiliate Marketing

• Affiliate marketing industry growth: The global affiliate marketing industry is on a rapid upward trajectory, expected to reach $17 billion by 2024. We are seeing growth being driven by the increasing trend of online purchases of home décor and improvement products, presenting a promising opportunity for influencers like you to monetize your passion (Statista).Home improvement retail sales: In the U.S., sales in this sector have surpassed $538 billion as of 2023, with online sales contributing a significant portion (eMarketer).
• Furniture and home improvement: Online furniture and home improvement sales now make up about 22% of the total retail market, creating prime opportunities for influencers to earn through affiliate programs (Business Insider).

Here are five top affiliate programs tailored specifically for home décor influencers that align with your style and audience.

Please be sure to confirm cookie durations and commission rates as they may have changed.

Wayfair Affiliate Program

Wayfair is a home décor giant with a vast range of products, from furniture to lighting. As one of the biggest names in the industry, Wayfair’s home décor revenue is projected to exceed $15 billion this year. With competitive commissions and user-friendly tools, this program is an excellent choice for influencers.

• Commission rate: 7% per sale
• Cookie duration: 7 days
• Sign-up link

Etsy Affiliate Program

Etsy is the perfect match for influencers who love showcasing unique, handmade, or vintage home décor. With one-of-a-kind pieces that resonate with design-conscious audiences, Etsy saw a 30% increase in home décor sales last year. The long cookie duration also gives you more time to convert clicks into sales.

• Commission rate: 4% per sale
• Cookie duration: 30 days
• Sign up link

Home Depot Affiliate Program

If your content includes home décor and DIY projects, Home Depot is an ideal affiliate partner. The home improvement industry has seen massive growth, with Home Depot generating over $157 billion in revenue in 2023. Their affiliate program lets you promote everything from tools to furniture, giving you a wide range of options to share with your audience.

• Commission rate: 1-8% per sale depending on product category
• Cookie duration: 24 hours
• Sign-up link

Pottery Barn Affiliate Program

Pottery Barn is the affiliate program for you if you cater to followers who love luxury and timeless décor. They’re known for their high-quality, premium home goods, which makes them a great partner for influencers showcasing sophisticated spaces. With a strong commission rate and longer cookie duration, you can earn better with this program.

• Commission rate: 7% per sale
• Cookie duration: 30 days
• Sign up link

Overstock Bed Bath & Beyond Affiliate Program

If your followers appreciate stylish yet affordable décor, Overstock is a great choice. Known for offering budget-friendly options, Overstock reported over $2.5 billion in revenue in 2023, with its affiliate partners contributing significantly to this growth. They also provide one of the longest cookie durations in the industry, which is great for maximizing your chances of earning.

• Commission rate: 3% per sale
• Cookie duration: 45 days
• Sign-up link

Why These Programs Are Perfect for You

Each of these affiliate programs offers you the chance to partner with brands that fit your style, whether you’re focused on high-end luxury, DIY, or affordable décor. With the affiliate marketing industry growing and home décor being such a strong segment, now is the perfect time to start. Whether you’re just beginning your affiliate marketing journey or looking to expand, these programs can help you monetize your passion for home design.

Lesser-Known, Up-and-Coming Home Décor Brand Affiliate Programs to Check Out

In addition to the big-name brands, there are some fantastic up-and-coming home décor companies with affiliate programs worth exploring.

These smaller boutique brands often offer unique, high-quality pieces that can set you apart from other influencers. Partnering with them early on can lead to great long-term relationships as these brands grow. Look into programs from brands like Floyd, known for their minimalist furniture, Article, which specializes in mid-century modern designs, and Lulu and Georgia, a trendy home décor brand offering chic and stylish pieces. These programs often provide competitive commissions and a chance to introduce your audience to fresh, on-trend designs.

These programs can give you a competitive edge and give your followers something different from the usual offerings!

Join Solais as a VIP Home Décor Influencer Partner

As a home décor influencer, your influence matters, and we’d love to partner with you! At Solais Marketing, we specialize in helping influencers like you maximize your affiliate marketing efforts with premium merchants. Join our exclusive VIP Home Décor Influencer Partner Program, where we’ll give you access to top affiliate opportunities, personalized support, and exclusive insights to grow your earnings. We believe in the power of your influence and are committed to helping you succeed in this competitive market.

Let’s work together to turn your home décor content into a thriving content publishing business. Ready to join? Contact SolaisContact Marketing to become a VIP partner today!